Glia finds that AI handles transactions at scale, letting banks elevate human service.
Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.
Data shows fintechs barely top credit unions in chatbots—and they trail in AI payments.
Bots overtake humans online: Cloudflare says 57% of internet traffic is automated, warping CPMs and making ad dashboards less trustworthy.
OpenAI’s IPO gamble: Investor demands may increase pricing, speed product cycles, and alter advertising on the platform.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
The insurer built an auto-quoting app inside ChatGPT, turning the platform into a live distribution channel.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.
Pinterest rewires AI economics: Rebuilding open models can cut costs by 90%, but brands need to invest in in-house teams and security strategies.
Siri’s AI rewrites brand playbooks: Camera-led search means packaging, metadata, and retail feeds must be clean and clear or brands may lose visibility.
In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.
Chatbots now steer patient choice, surfacing providers with rich, accurate site data.
Loan searches start in-chat, routing qualified borrowers to its marketplace and lender network.
New York reins in AI ads: New rules demand disclosures for synthetic performers and guard the deceased, putting onus on advertisers.
HealthlineAI offers pharma marketers a new way to reach high-intent patients. But it must contend with consumers going to general-purpose chatbots for health info.
Search profiles open in the US: Google courts top creators with feature profiles in Discover as AI answers dent traffic and ad economics.
Ad avoidance comes to Apple’s apps: Filtr vanishes in-app ads for $5 a year, challenging reach and cross-app tracking across iPhones, Macs, and iPads.
Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.