Meta will trim third-party reviewers, betting AI can cut scams and errors. But the change may risk opaque, uneven calls.
Meta keeps Horizon alive, but marketers are moving on to genAI, CTV, and TikTok formats that deliver scale and ROI
AI scales flawed data, worsening results from broken, privacy-hit systems.
Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.
Inclusive design drives cultural impact and offers an opportunity to reach 1.3 billion consumers
Maven Clinic’s agentic AI service meets rising demand by women for more personalized tools and raises the bar for brands in AI-assisted healthcare.
The World Cup remains one of the globe’s most popular sporting events. While US interest in the quadrennial event has historically lagged other countries, it may be inching up due to hosting duties—but not dramatically. TV will dominate US viewing habits, and host cities stand to benefit from fans.
Agent Kit promises cleaner traffic and compliant automation amid privacy and power worries.
As Gemini becomes more context-rich, generic campaigns risk invisibility in AI-curated results.
As Gemini becomes more context-rich, generic campaigns risk invisibility in AI-curated results.
Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention.
Shoppers are researching more than ever, forcing brands to prove value beyond specs and splashy upgrades.
80% of US adults tune in to podcasts as consumers both listen and watch content, forcing marketers to rethink format-first strategies.
With 1 in 4 UK homes reached, AI optimisation trims CPC 75% and boosts ROI for brands.
Google, Meta, OpenAI, and more pledge to share fraud intel—aiming to steady platform trust and engage with regulators.
But most are concerned about AI-related skill loss. Healthcare leaders need guardrails and training so doctors use AI daily without eroding their core skills.
Its MotionVFX acquisition strengthens Creator Studio for in-house teams and agencies and ramps up competition.
They don’t need a dedicated AI strategy to take advantage of the tools.
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.