A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.
Brand storytelling, iconic retail, and fast-rising Services lock in users and challenge rivals on profitability and loyalty.
New terms shift liability to customers as Gemini integration nears.
TotalView merges linear and CTV data across 70 million EU TVs, giving planners deduplicated, cross-channel clarity.
Slackbot unifies 8,600+ tools and agents, turning chat into a command center for enterprise workflows.
Its exclusive Insilico licensing reflects pharma’s move to AI-driven early discovery to speed development and trim costs.
A $10.1 billion valuation fuels its AI-driven health ambitions as Apple, Oura, and Fitbit ramp up rival features.
The way banks should reach customers has evolved again.
In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emerging from their growing distrust of the news media. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Associate Director of Research at Pew Research Center, Michael Lipka. Listen anywhere, or watch on YouTube and Spotify.
The bar for a feature-based approach to mobile banking gets impossibly high.
Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.
Instagram Plus tools may offer extended Story life, rewatch data, and new traffic insights to boost performance.
SAG-AFTRA wants synthetic performers priced like humans, challenging the “cheap AI” narrative.
Anthropic doubles its paid users as ethics stance, viral ads, and new features drive Pro-tier upgrades.
Heavy AI use fuels skepticism as “AI slop” erodes trust, forcing brands to prioritize quality, authenticity, and human oversight.
40% of US ad buyers say understanding agentic ad buying and campaign execution is one of their top concerns for 2026, according to a January survey from the IAB.
Though both commerce media spend and measurement capabilities are growing rapidly, the gap between investment and the ability to accurately measure performance continues to widen.
Mobile multitasking is no longer a youth quirk, splintering premium TV audiences and challenging ad recall.
Healthcare organizations can ease older physicians’ concerns about AI by pairing them with physician power users, starting with low-risk tasks, and holding listening sessions to gather feedback.
OpenAI’s ChatGPT ads top $100 million in annualized revenues, but fast growth masks weak proof of results.