Consumers accept AI, not wasted effort. Seamless AI-to-human handoffs in customer service drive spend and brand affinity.
60% of younger travelers use genAI for trip planning, but high dissatisfaction with generic and wrong answers remains a hurdle.
Smaller beauty brands are shaking up the retail space by achieving faster-growing sales than their big name competitors. Independently owned and operated brands with under $300 million in revenue, called "indie beauty brands" by NielsenIQ in a new report, are rising fast online and outpacing their conglomerate competitors in-store.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
New openings aim to improve convenience and support faster omnichannel fulfillment.
Closures continue, but stronger concepts are replacing weaker ones as foot traffic holds.
Amazon expands its agentic ad footprint; its new MCP server turns AI-driven advertising from experimentation into infrastructure, prioritizing controlled automation over raw API access.
The UK-based pharma giant lists its stock on NYSE even as it continues overseas manufacturing and innovation spending.
Pharma and health brands return to the Super Bowl, ditching drug pitches for brand storytelling campaigns.
45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.
Personalization drives purchases and engagement, but retailers’ inability to scale it turns demand into a loyalty leak.
ChatGPT drafts, Claude validates, Gemini creates, DeepSeek checks. The edge isn’t new models. It’s moving work faster by wiring the right tools together.
Last week, Amazon announced it would shut down its Amazon Fresh and Amazon Go locations. While this doesn’t signal a full retreat from physical retail, it does underscore Amazon’s growing emphasis on digital grocery, which has clear implications for its retail media strategy. Instead of prioritizing advertising tied to physical stores, Amazon is doubling down on media formats that can scale well beyond its owned retail footprint.
This FAQ examines how email marketing is evolving in 2026, what challenges marketers face, and why the channel remains essential for brands that want direct access to their audiences.
PubMatic addresses publisher concerns with AI Insights, a tool that reveals buyer, DSP, and inventory trends to clarify where demand and value move.
Gen Z adopts AI fast but worries it trades convenience for weaker thinking—raising stakes for how brands position AI tools.
Brands from PepsiCo to Ulta are leaning on wellness framing to nudge cautious consumers to spend.
Costlier snacks and meals spotlight consumers’ growing price sensitivity.