WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
They’re cutting back on alcohol and boosting gym spending, presenting an opportunity for activewear brands.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
Community-led campaigns fuel loyalty, customer acquisition, and sales gains.
This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.
Two-thirds of clinicians stop engaging with content after clunky interactions.
The signal that’s fueling a surge in digital audio is getting clearer. US podcasts are set to capture close to an additional $1 billion per year by 2029, according to EMARKETER’s December 2025 forecast.
HubSpot, Canva, and Semrush build publisher arms to secure first-party reach as AI disrupts search.
AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Creator marketing is no longer a sidecar to retail strategy. Increasingly, it’s becoming part of the infrastructure retailers use to drive commerce media growth, unlock new budgets, and influence sales both online and in-store.
Slow turnover and 6% mortgages force companies to cut costs and double down on differentiation.
Integrated AI promises scale and speed—if brands trust the data-sharing tradeoff.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
New tiers and wide-ranging rewards aim to capture more apparel dollars and deepen customer engagement.
Netflix and peers drive 33% more co-viewing and longer sessions than YouTube, boosting ad impact.
Podcast skipping may be overstated, as playback data shows many shows retain 90% or more of listeners through ad breaks.
Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.