Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.
A $40 million deal folds eyes-on-screen data into Viant’s DSP, letting advertisers transact on attention—not just impressions.
Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.
One-third of US viewers would watch twice the ads for lower fees as churn and cycling muddy scale.
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.
A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.
With costs driving churn, streaming platforms are leaning on existing users over new subs—risking fatigue.
Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Consumers buy more from brands that deliver tailored video, but weak data can stall personalized content at scale.
Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.
Content marketing is at an inflection point. AI tools have made it faster and cheaper to produce content at scale, but the resulting flood of material creates challenges on marketers' highest-earning channels.
LG and Teads data show higher recall, clicks, and conversions without disrupting viewers.
New YouTube Stations blend influencer pull with always-on streams, adding premium CTV inventory for brands.
No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.
85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.
Ad tiers and price hikes drive revenues, but churn and subscription fatigue challenge platforms and marketers.
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.