Some 80% of US adults are concerned about AI and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata.
Retail media ad spend in Japan is growing fast. But it remains less mature due to a fragmented retail sector, strong traditional players, legacy systems, and a culture favoring offline relationships. Convenience stores and mobile payments will drive growth.
From sensory-focused Gen Alpha initiatives to unexpected brand collaborations, the month showcased how retailers are adapting to evolving consumer behaviors and cultural trends.
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Affluent cohort feels unseen despite outsize sway over household buys.
Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.
Over 3.5 million have lost benefits since the passage of the “Big Beautiful Bill,” with more losses likely to come.
Four new markets and near one-click expansion lower cross-border friction.
High earners, parents, and young people who shop the most online are driving new in-store checkout preferences.
Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.
YouTube upends purchase intent for grocery ads: Its share of intent clicks skyrocketed from 2.2% to 55.2%, reversing Meta’s dominance.
Style misfires—not weakening demand—hurt sales, forcing both to focus on execution.
The retailer now offers delivery in 30 minutes or less in select US markets.
Record fuel volumes pull shoppers in, lifting traffic and sales.
As pressure to prove incrementality grows, marketers are rethinking where performance actually happens. The Transaction Moment is gaining attention as a measurable, high-intent opportunity.
Financial confidence slips as income and wealth gaps widen.
Block wants stablecoins to drive crypto use, but consumer uptake will be limited.
Consumers are pulling back on lending and discretionary spending to navigate economic uncertainty.