On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.
Premium and value lines lift growth despite global uncertainty.
Airlines bulk up lie-flat and luxury seating tiers, but a broader pullback clouds the hospitality outlook.
82% try new brands with simple policies, but denials risk churn and backlash.
On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
AI has already overhauled how retailers think about the beginning of consumers' purchasing journey. How AI can help in the middle of that funnel, as consumers deciding what and where to purchase, is starting to take shape.
This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.
Reduced USPS volume could mean higher rates and tougher delivery economics for small and midsize retailers.
It aims to win lifelong family loyalty with new baby boutiques and concierge services.
Tense price negotiations push brands to trim assortments or shift to the retailer’s marketplace.
Higher airfares and gas prices prompt consumers to rethink trips at home and abroad.
Bolt’s super app ambitions failed to connect with real-life consumer engagement.
The average shopper is shopping less but spending more on individual transactions.
The firm is using BTC giveaways to spur retail payments and investments
Retailers face a critical challenge in the age of AI: Understanding which of three emerging consumer types deserves their attention and investment today versus which remains largely theoretical.
New rules aim to curb misleading discounts ahead of Prime Day.
States target app-only grocery deals as critics say they sideline seniors and low-income shoppers.