OpenAI eyes small, local advertisers: New API, pixel tracking, and accessible pricing test whether chatbot ads can drive real actions.
58% of CFOs worldwide cite increasing AI technology investments as a top growth strategy, putting AI ahead of expanding product offerings (53%), hiring (47%), and new-market expansion (46%), according to a January survey from Coupa.
In today’s podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it’s changing marketing jobs, and whether employee backlash to AI is a flash in the pan or something deeper and more systemic. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen anywhere, or watch on YouTube or Spotify.
Starbucks, Target, and Uber are reconsidering their strategies as costs climb and investments underdeliver.
Meta’s Forum targets Reddit: AI Q&A plus data from millions of Facebook Groups could siphon casual users—and ad dollars—from Reddit’s threads
WPP tops Q1 new business race: $1.5 billion in wins signals progress, but $819 million in losses clouds its comeback narrative.
LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.
AI implementation in retail and ecommerce has reached an inflection point where individual experimentation must give way to organizational strategy, but the path from proof-of-concept to production remains fraught with challenges around data security, cost justification, and realistic expectations about automation.
Commerce media is pushing brands to break down internal silos and rethink how they organize teams, allocate budgets, and measure success across an increasingly fragmented ecosystem.
VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.
LLMs take a larger role in recommendations, insurers could face greater pricing pressure.
World Cup’s US reality check: Just 10% of Americans show interest, limiting US scale—but not broader global appeal.
Armed with comprehensive information in their banking apps, consumers pursue chargebacks less frequently.
Companies ranging from E.l.f. to Kroger are trimming prices to keep shoppers spending.
Ending merger talks frees both companies to focus on shoring up sales as prestige beauty demand wavers.
The coffee chain’s scarce shelf space boosts brand cachet and lifts sales across channels.
Traffic gains and sharper assortments widen the gap with full-price rivals.
Klarna’s installments for pricy auto repairs and maintenance can win long-term customers.
AI Overviews remake retail search: Beauty AIO presence rates jumped from 14.5% to 72.3% Q3 to Q4, spurring brands to optimize for zero-click visibility.
85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.