Strong comp growth and profitability show the treasure hunt model’s appeal in a tight economy.
The brand’s creative revamp lifts sales, outpacing rivals in a soft market.
Essentials, $20 toys, and retail media strength prompt higher full-year outlook.
With prices up across every major category of travel, consumers choose shorter domestic trips and cheaper stays.
Audience planning has long relied on stable segments, but consumer behavior is becoming more fluid. Signal-based approaches are helping marketers interpret real-time engagement and identify intent as it develops.
Digital shoppers embrace branded AI: Online-first buyers welcome AI, while 70% of store loyalists avoid it, tying comfort to channel habits.
Google protects its lead: By building multimodal AI into Search, it aims to hold onto valuable queries and limit competitor gains.
Early movers stand to pick up early AI volume through app development.
Banks will likely lean into AI to keep up.
Nourish's fresh capital fuels its model that combines GLP-1 drugs with health coaching—an emerging trend as insurers and employers demand proof that digital care reduces wasteful spending.
James Murdoch will buy New York Magazine, half of Vox Media: The $300 million deal is spotlighting consolidation in digital media.
46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format, according to a January survey from Mod7 Research Strategy.
Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.
Meta cuts 8,000 employees as AI spend soars: Layoffs and a 7,000-person shift to AI units show how compute costs are rewriting Big Tech workforce math.
YouTube scales up AI integrations: Conversational search and Gemini tools demand tighter transcripts, metadata, and thorough testing.
AI hype meets TV reality: Media giants pitch smarter, personalized ads, while skeptics question whether tools connect—or just multiply silos.
60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus.
Steady Pro demand is offsetting softening DIY demand.
Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.