Host cities saw late-night traffic and revenue climb sharply.
Insights on consumer media habits, pharma ad spending, and AI's growing role in consumer health defined our top stories in H1 2026.
Jamie Dimon says Revolut's model inspired Chase UK to build an everyday banking hub, not just win deposits.
The same dynamic gives marketers a way to counter misinformation on social media.
Entertainment apps hold attention: App sessions hit a period high while music apps lost engagement, reflecting consumers' preference for active media.
At Cannes Lions 2026, Vassili Samolis, Vice President of Ad Products and AI Foundations, DoorDash, joined EMARKETER’s Sarah Marzano in our studio to share how AI is transforming the future of commerce media.
Fraud detection tools race to keep pace with AI-generated refund claims.
Credit volume growth despite periods of tight underwriting suggest boom years to come.
A new paid tier pairs guaranteed rewards with exclusive perks.
Parents want kids to learn about finance, but youth account adoption lags, leaving room for better banking tools.
FDA allows the claims only for adults who fully switch from cigarettes, but that nuance may get lost online.
Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.
Consumers raise personalization standards: Better targeting alone won’t build loyalty; transparency is the value exchange that makes it work.
Summer habits favor podcasts: Seasonal routines lift podcast listening, supporting steady engagement and making summer a smart time to buy audio ads.
OpenAI ads, Google’s MMM tools, and second-screen viewing were hot topics and made measurement and timing crucial.
Adobe Express' Govind Balakrishnan sat down with EMARKETER’s Nate Elliott at our studio during Cannes Lions 2026 to discuss how creators and marketers can use AI to scale content without losing the originality, quality, and human touch.
AI adds attention: Generative AI creates new screen time, boosting desktop habits while TV's sports edge keeps living room viewing strong.
Omnicom secures Adidas: Omnicom is set to win Adidas’ $512M global media account as data, AI, commerce, and scale outweigh media buying alone.
Supreme Court rewrites campaign spending: Ruling lets parties coordinate unlimited spending with candidates, redirecting donor money and ad buying.
Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.