Commerce media spending is projected to surpass $80 billion in the US this year, according to EMARKETER’s forecast, but not every network is winning buyers’ trust equally. “Trust is earned campaign by campaign, and even the earned have to keep earning it," said Rob Rubin, head of EMARKETER Advisory, at EMARKETER’s Ad Buyer Strategies Summit. He shared findings from a new survey of 231 senior ad buyers collectively responsible for more than $8 billion in commerce media spend.
War fallout drags retail and factory output below forecasts.
The retailer is buying Everlane to diversify its revenues, but that may not fix its perception problem.
Consumers uneasy about credit card bills turn to installments as a budgeting backstop.
Weak crowd controls turn $400 Audemars Piguet collab into a global PR disaster.
Shoppers seek payback on IEEPA price hikes, testing marketplace transparency.
Incumbents face pricing pressure just as renters are staying renters longer.
Banks must recognize ChatGPT’s new capabilities as a customer acquisition strategy.
Justices reject six pharma companies Medicare drug negotiation appeals, cementing federal discounts for consumers and tightening margins for pharma companies.
On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to distinguish human artists from AI-generated ones? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, or watch on YouTube and Spotify.
Publicis eyes LiveRamp buy: $2.2 billion deal ties identity to AI, aiming to cement the holding company’s edge in agentic marketing.
Gen Z cools on AI’s promise: Usage ticks up slowly as anxiety and anger cloud faith in AI’s promise for creative help and work gains.
OpenAI reorganizes to power agentic development: The company merges product efforts, unifying offerings for siloed marketing teams.
How brands lost control of the story—and what comes after the hangover.
Apple frames Siri as the privacy-first assistant: Custom chat deletion may win trust, but holding back on data collection could curb its AI development.
CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.
TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.
Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?
57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.