All three are adding travel integrations to their platforms to become a one-stop shop for consumers.
Performance marketing is buzzier than ever: Google’s latest attribution partnership is a reflection of a tightening economy for consumers and brands.
Brand safety gets costlier in EU: Scam ads near legit buys risk reputational damage—and CMOs may demand tougher controls.
Branches drive account openings, prompting banks to retain and build their footprint.
A recent analysis highlights a widening growth gap between credit union leaders and their smaller competitors.
Its roughly 30% average weight loss could expand options and accelerate a tiered treatment market ranging from oral pill convenience to surgical intervention for those with severe obesity.
They still see most health ads on linear TV and favor trusted medical sources. And while they avoid AI and social media for most health purposes, CTV is rising as a trusted digital channel.
Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.
Why live sports still wins the attention game In a fragmented media environment, live sports remains one of the few places where audiences gather in real time and stay actively engaged. As fandom extends across apps, highlights, fantasy, and social platforms, advertisers are gaining new signals into how sports fans behave beyond the broadcast.
Mobile gaming profits lean on whales, not installs: IAP revenues climb in EU and the UK even as downloads slip, requiring publishers to mine loyal players.
CTV’s data gap stalls TV ad dollars: 86% of media planners want better show-level targeting; without it, CTV could struggle to continue prying budgets from linear.
International travelers are looking for affordability and health benefits when going abroad.
Meta builds creator cadence: New planner and bulk Reels tools steer creators toward steady, original output at scale.
Gen Z loyalty isn’t driven by reach alone. Brands that prioritize community, cultural relevance, and authentic engagement are setting a new standard for retail marketing.
Contractor sales and ecommerce gains offset DIY drag in a slow housing market.
On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).
US CPG advertisers are expected to spend nearly $59 billion on ads in 2026, according to an EMARKETER forecast. How that budget gets activated across retail media networks matters more than ever as brands navigate fragmentation, demand better measurement, and push for industry standardization.