On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.
Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.
78% of Americans plan to take a trip—up from 61% last year—as consumers shrug off rising prices.
December order value declines in several retail sectors, suggesting marketers should lean into intent and value messaging.
Flat customer satisfaction scores and rising prices force brands to deliver simpler, instant rewards.
Higher earners outpace others in private label adoption.
Flexible installments and expanded rewards can help small businesses navigate rising costs
Delinquencies trended down, but flat acquisitions suggest wary or boxed-out consumers from credit.
OpenAI-Apple alliance frays over control of AI layer: Legal tension shows model makers and device giants are jockeying for the user gateway.
It has identified key expansion territories where it’ll offer full-service banking.
Recent survey findings should prompt revised marketing strategies.
The partnership highlights how AI is becoming central to modernization and efficiency.
Most consumers still respond to healthcare ads despite skepticism, but brands can earn bigger wins with authentic storytelling and trusted medical voices.
A new lawsuit against OpenAI seeks to pause ChatGPT Health, raising odds of stricter safeguards and deeper reassessment of AI medical rollouts.
The Supreme Court ruling keeps remote mifepristone prescribing intact, reinforcing telehealth as essential healthcare infrastructure.
There’s a gap in usage and optimism, as nurses are more optimistic about AI improving care quality and outcomes.
Gen Z ditches discs but won’t wed a streamer: Young viewers skip physical media, yet bounce between platforms for must-see titles.
Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions.
Apple-Spotify alliance redraws video podcast playbook: Shared tech and revenues lower barriers for video podcasts, leaving YouTube as the only major the lone silo.