Finance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%), according to a March report from Airship.
New laws and higher costs test Shein and Temu’s playbook.
Specialization and steady client service could help it win more commercial customers.
Holiday spending grows, but price-sensitive shoppers call the shots.
Dermatologist backing and retailer reach may matter more than ad budgets.
SoFi adds small business loans, using fast funding and fee-free terms to deepen customer ties and widen its market.
It could help fintechs, networks, and retailers scale on-chain transactions for consumers.
Gen Z repayment behaviors require P2P players to consider settling up strategies for group payments.
North America improves, but China and merchandising woes linger.
Films, jerseys, and youth soccer extend FIFA value beyond event visibility across channels.
TikTok pushes women toward DIY health advice, making it essential for providers and marketers to monitor viral trends and deliver trusted guidance.
85% lack needed guidance, leaving pharma and health and wellness brands room to offer assistance beyond prescriptions.
AI visibility for pharma brands won't replace physician outreach or advertising, but it reinforces credibility.
UK review could alter the Paramount-WBD deal: Regulators may force asset sales, weakening the merger’s streaming and CTV ad advantages.
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
TAG protects World Cup ads: An expanded piracy blocklist keeps programmatic budgets off illegal streams and legitimate publishers funded.
Brand Voice protects trust: Attentive’s AI pairs automation with strict style rules to keep messages relevant and preserve engagement.
This FAQ covers Amazon Ads' scale, its expansion beyond the marketplace, and how advertisers should use it.
This FAQ covers search advertising's scale, the AI-driven traffic shifts reshaping it, and how advertisers should redistribute demand-capture budgets in 2026.
iHeartMedia expands Amazon ties: iHeart taps Amazon’s DSP and shopper data, making audio easier to buy, target, and measure across channels.