Data shows fintechs barely top credit unions in chatbots—and they trail in AI payments.
World Cup betting frenzy will shine a spotlight on the growing consumer health risks tied to online sports gambling.
A $10.6 billion Nuvalent deal adds two near-market lung cancer drugs as its vaccine sales flatten and key HIV patent expirations approach.
But competitor data shows obesity care may widen beyond two leaders and favor whoever deliv
Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.
Bots overtake humans online: Cloudflare says 57% of internet traffic is automated, warping CPMs and making ad dashboards less trustworthy.
OpenAI’s IPO gamble: Investor demands may increase pricing, speed product cycles, and alter advertising on the platform.
Social media nears half of digital ad revenues: Platforms will take 44% of online ads by 2030, hitting $640 billion as AI tools and short video lure budgets.
In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
Most shoppers are fine with screens in grocery stores and a growing number are actively buying because of it. What they won't tolerate is a screen that gets in their way.
Few global events command this level of attention, which is why companies are investing heavily.
Low-cost ecommerce shipments drop as fuel costs and tariffs bite.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
That’s a risky strategy at a time when macroeconomic headwinds are building.
Brands credit rewards data and perks for more visits, higher spend, and sharper targeting in Q1.
Serving the underbanked with a strong ecosystem has turned Block into a BNPL dark horse.
Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.
The insurer built an auto-quoting app inside ChatGPT, turning the platform into a live distribution channel.