Microsoft turns store tech into service engines: Project Solara swaps apps for AI agents, recasting devices as task-driven tools for retail and beyond.
Threatened by public sector digital wallets and IDs, Google has to scramble to lock in loyalty by year’s end.
Cheaper pricing and grocery scale test Amazon’s lead.
The earlier sales time frame could attract price-sensitive shoppers seeking summer and seasonal items.
Incoming CEO Heidi O’Neill must fix the brand’s product problems as premium appeal slips.
Most Americans call them addictive and blame them for obesity and diabetes, priming tougher policies and regulations.
$2.25M in tickets for veterans ties brand trust to affluent World Cup fans.
Physicians integrate both general-purpose and clinical AI into daily workflows, increasing pressure on pharma brands to tailor drug content for the distinct requirements and outputs of each AI ecosystem.
Among ages 12 to 21, AI use for mental health rose 40% year over year, bringing chatbots further into their mainstream coping habits.
TikTok launches events app: The app makes cultural moments interactive, giving advertisers access to deeper data and encouraging more user engagement.
As AI becomes embedded across the media ecosystem, marketers should focus less on the technology itself and more on the data powering it, according to Sean Black, general manager at Audience Path. At EMARKETER’s Ad Buyer Strategies Summit, in conversation with our analyst Yory Wurmser, Black argued that marketers need to look beyond industry buzzwords and understand what AI systems are actually trained on.
ChatGPT ads get cheaper via Criteo: Spending cuts and incentives widen access, positioning Criteo as a go-to AI ad gatekeeper.
New tools aim to cut friction and amplify creativity.
Bluesky chases Reddit’s formula: With users dwindling, it trades the public feed for niche forums and video in a crowded field.
InMobi and Scope3 have launched a sell-side AI agent, unlocking autonomous media buying across the mobile ecosystem.
Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.
WPP’s global rebound: India dominance and Natura LATAM deal fuel recovery aims even as losses linger.
In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK’s #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.
Local curation slashes publisher returns to 8% and fuels a 120-store expansion.
As AI-powered search tools become integral to product discovery, retailers face a measurement challenge. Consumers are still researching products, but increasingly bypassing the clicks marketers traditionally relied on. That shift is making it harder for brands to determine which content, publishers, and partners are actually influencing sales.