Restraining order halts Paramount-WBD deal: The delay clouds 2027 ad planning as brands prepare for one seller or two.
TikTok partners with NBA and WNBA: Pro basketball content extends the ad window and keeps conversations active beyond live broadcasts.
GenAI user penetration is high across Asia-Pacific, but every country has its nuances. Government policy, local AI ecosystems, demographics, and digital infrastructure are creating distinct paths to adoption in China, India, Japan, and South Korea.
Consumers embrace ad-supported TV: Price outweighs avoiding ads in perceived value, giving marketers more engaged audiences on free streaming platforms.
Interest in podcast advertising outpaces confidence: Marketers need proof of ROI, which requires clear campaign KPIs.
Gen Alpha parents reward safer platforms: Curated apps earn more trust, making brand-safe interactive experiences more appealing than algorithmic feeds.
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%), according to a March 2026 survey from The Harris Poll and EMARKETER.
High-income shoppers buy private label groceries while booking luxury vacations without hesitation. It looks like a contradiction, but the same psychological decision-making drives both choices, and retailers need to understand it to succeed.
Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.
Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026.
Retail media ad spend will hit $300 billion by 2030: Advertisers are treating RMNs as a full-funnel channel, not just a tool for driving purchases.
Brands long associated with men are treating women as a core business, opening a larger path to sales.
Comps barely grew, but delivery strength and value deals helped it outperform the pizza category and broader QSR market.
Trust-building ads shape decisions before these shoppers compare rates or fees.
Larger lending limits could help it stand out from alternative lenders like Cash App.
The next phase of GLP-1 marketing competition may hinge on whether brands convince consumers to stay on treatment or build habits that last after stopping them.
Telemundo lands UEFA soccer rights: Exclusive rights give advertisers year-round access to Spanish-language soccer audiences beyond marquee tournaments.
Brands can win by focusing on key fan experiences and social-first content.
In May, Google unveiled its most significant search redesign in 25 years: an intelligent search box that expands for longer queries and accepts multimodal inputs including videos, pictures, and files. The redesign is Google's bid to hold its dominant position as AI-powered search alternatives gain traction. "This is how Google wins," said our analyst Nate Elliott on a recent episode of "Behind the Numbers." "Google wins in AI by convincing people that they don't need to go to a different place to get AI answers."