OpenAI Presence pursues durable enterprise contracts: Managed deployments may protect margins, but brands should preserve model flexibility.
LinkedIn posts are flooding with AI: Generic content risks credibility and attention, making original posts and authentic voices crucial.
Google beats Q2 expectations as AI spend accelerates: Marketers should expect Google's ad products to become more automated as AI spending continues.
More selection, cost savings, and faster delivery help the unit win customers while leaving ample room to expand.
HomeDepot.com drew 47.8 million US unique visitors in April 2026, more than double Lowes.com's 20.2 million and over 6x HarborFreight.com's 7.3 million, according to a June report from Comscore.
Agentic retail has moved fast. Twelve months ago, most brands treated it as an experiment worth watching. Today the question is no longer whether AI agents will reshape how consumers discover and buy, but how quickly commerce infrastructure can catch up.
The deal could give Klarna a boost of consistent, high-value volume.
Its no-subscription Cirqa band joins a crowded field where AI features, not screens, set products apart.
AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.
During Cannes Lions, EMARKETER’s Nate Elliott sat down with Uber Advertising’s Edwin Wong at the Uber Villa to unpack findings from our new survey exploring how AI is changing the way people search, shop, plan, and make decisions.
The partnership aims to make brands more memorable as private labels and weaker grocery demand squeeze CPGs.
At the Uber Villa during Cannes Lions, EMARKETER’s Sarah Marzano sat down with Uber’s Kristi Argyilan to discuss new EMARKETER research on where commerce media investment is shifting and why travel, delivery, and mobility platforms are gaining momentum.
With no confirmed source for the cyclospora outbreak, clear communication may be key to winning diners back.
Pharma marketers should match the influence of clinical proof, cost details, and patient voices to the values of each audience.
Memberships remove a key friction: Amazon Prime and Walmart+ make free shipping feel included, raising the bar for rivals that still charge delivery and return fees.
Stronger discretionary spend suggests consumer resilience
Exemptions could soften the impact on shoppers, yet supply chain flexibility remains critical amid policy uncertainty.
EricaAssist gives real-time guidance in under 3 seconds, but customer retention still depends on service.
Chime's investing feature shows the battle now hinges on owning the customer relationship.
Novo's GLP-1 ad lawsuit against Lilly could redefine the standards for comparative drug advertising in a market projected to reach $200 billion.